Digital marketing is an essential ingredient for all B2C organizations today. However, mastering local search engine optimization and cracking the top search engine rankings can be immensely challenging. Most business owners lack the experience and expertise to achieve this, much less the time away from mission-critical core competencies necessary for successful online marketing.

The right SEO company can help. I’ve worked with clients from the North End to Back Bay, Beacon Hill to Downtown to create custom digital marketing strategies, build brand recognition, and drive traffic where my clients need it most. I’d love the opportunity to help you scale your business, too. Contact me today to schedule your no-obligation marketing strategy consultation.

Of course, many of my clients are unfamiliar with what SEO companies do in the first place. What strategies and tactics does an SEO company employ to drive traffic, build market share, and increase brand recognition?

From accurate keyword research to social media marketing, digital marketing agencies use powerful tools and cutting-edge techniques designed to amplify visibility in search engine results pages (SERPs) and drive more leads to help you build a thriving business.

Take the guesswork out of mastering local search results. Find out just how simple it can be to achieve success with the right SEO company. Get in touch today for your no-cost consultation.

Key Digital Marketing Services for SEO Success

What does it take to master Google? How do you ensure that your business is front and center for relevant organic searches? What does it take to get searchers to click through to your website?

It all comes down to the SEO company you use. Without the right SEO expert, it’s virtually impossible to rank for relevant searches and drive targeted traffic to your website. But what does an SEO company do that helps you move the needle? How do top SEO companies improve their clients’ visibility through major search engines while simultaneously increasing organic traffic?

• They conduct keyword research for content marketing and PPC management
• They offer accurate keyword rankings and competitive analyses
• They create dynamic, evolving SEO plans, including link building and web page optimization
• They realize the importance of web design and web hosting in gaining more customers
• They help their clients define and refine their audience
• They understand local SEO specifics

How do all those things come together to help you target customers? From SEO campaign development to email marketing, it’s possible to develop a stronger market presence for businesses with the right marketer. Ready to jumpstart your success? Contact me today for a free consultation and see how your website stacks up.

Keyword Research: The Foundation of Your Digital Marketing Strategy

Keywords are the lifeblood of SEO marketing. They’re also the core of most digital marketing techniques, so accurate research is vital. If you’re unable to identify the right keywords and keyword phrases, little else will matter.

There’s good news. In many cases, potential leads use pretty obvious keywords to find what they need, such as the type of product or service they’re interested in. However, conquering the SERPs requires more than just peppering your content with basic keywords that refer to your business’s offerings. That’s because consumers don’t just search for “running shoes” or “landscaping”.

Working with an SEO expert allows you to go beyond the basics and target the search phrases your potential customers use. Did you know that almost 70% of search queries contain four or more words? It’s vital that your Internet marketing strategy account for this.

It’s also important to know that your SEO strategy should be an ever-evolving thing. It cannot be static. Why is that? Almost 93% of keywords get 10 monthly searches or fewer. And less than 1% of the most popular keywords are responsible for almost 61% of all searches.

What does that mean for your SEO campaigns? Simply put, it’s essential to work with an expert that understands modern keyword usage and can help you dive deep to surface simple keywords that contain one or two words (which account for 71% of keywords with more than 10,000 monthly searches), as well as questions (which account for 8% of search queries), and multi-word keyword phrases (70% of all search queries).

Isn’t it time that your business had a trusted partner who understands the importance of accurate, ongoing keyword research? Too many SEO companies conduct basic research and then call it a day. To achieve meaningful, measurable success and consistently rank highly in the SERPs, you need an ongoing strategy that accounts for changes in consumer search behaviors and preferences, the rise of new competitors, and other factors.

Let’s talk – I’d love to discuss how the right digital marketer can increase your organization’s visibility and relevance with your target audience. Get in touch today and schedule your no-obligation consultation.

Not sure if you’re targeting valuable leads with your SEO efforts and keyword research? Unsure if your keywords are even relevant? Schedule your free consultation today and learn more.

The Importance of Web Design

When you think of online visibility, chances are good SEO comes to mind, but what else? Where does web design fall in your mental ranking? It should be near the top.

What does web design have to do with Internet marketing? Everything.

Did you know that almost 50% of people feel that web design is the most important factor when determining a business’s credibility? That’s right. Half of all searchers will look first at your website’s design and functionality to determine if they feel your business is credible – not your products or services, not your “about us” information, and not your business history.

Another reason why your website’s design matters to digital marketing is that almost 40% of website visitors will stop browsing and go elsewhere if they feel the layout is unattractive or too difficult to navigate. How many visitors leave your site not because you don’t offer what they want, but because they cannot discover the answer to their problem or because the site’s layout is simply too difficult for them to navigate?

It’s not just about aesthetics and navigability, though. Website loading time is also a huge factor. 32% of visitors are likely to leave your site if it takes three seconds for a page to load, and your bounce rate increases to 90% if the site takes longer than five seconds.